A Study of building up ODM/OEM Industry Collaborative Development Paradigm

• Main Authors: LAN-GUNG CHIN, 金蘭剛
• Other Authors: Gwo-Guang Lee
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/42562550176566500856

碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === With continuous growth of international major brand companies, Taiwan’s OEM (Original Equipment Manufacturer) originated in 1970s and then to drive to take-off Taiwan economic development and to grow Taiwan’s OEM industry. Manufacturers developed their own unique expertises and skills while industries division developed into various narrow fields. Compared with those OEMs in early stage, the ODM (Original Design Manufacturer) is more capable to help customers in product design and manufacturing models were also generated gradually accordingly. Under fierce competition in of globalized industrial development, to satisfy customers’ needs of high efficiency, high quality and low cost is the most important and key competitive strength for enterprises. The “Transformer Book”, “Gaming NB”, “Compound Tablet PC” or those products with basic features of “light, thin, short and small” or efficiency, were the commercial developing characteristics of products in the post-PC era. Meanwhile, the intensive competition within NB global brand customers with either growth or decline of market share is even more required for maintaining the competitive advantages, then the driven goals of innovation, quality, delivery and cost will be crucial to the cooperation of branded companies and ODM. Facing the complicated combination of external pressures from brand customers and internal organizational problems, the study of CoClever company deeply enrooted collaborative R&D mode in sequence of concurrent engineering through concept establishment, thinking change and unconsciously accepted ideology in its R&D team. In addition to product RD unit (RD), production engineering design unit (PE), supplier quality engineering unit (SQE) and design quality assurance unit (DQA) were invited for enhancing the mutual cooperation by introducing the “Product Risk Management Plan” to work together to reach the common goal of excellent product quality design, then to address the importance of concurrent engineering of collaborative with R&D. For the study case, how to design in quick pace with cost advantage products to meet customer’s quality standard expectation, under the pressure of long-term 3-4% low profit margin for ODM, that a platform of design verification management should be built with an new product development standard process by learning from cross-teams modeling in the manufacturing plant of NB product related supply chains. Furthermore, such paradise modeling can be quickly copied and implemented to other product lines within the corporate group to maintain enterprise competitiveness and enhance corporate value. This research adopted the relevant theories based on the importance of organization learning theory to the construction of learning organization, the correlation between collaborative R&D management and high quality and high yield rate from the stage of design development to mass production, and finally the paradise model learning and copy theory, etc. How to practice and develop an new product information management platform with the basis of optimized collaborative R&D within product R&D centers, for a large-size science and technology manufacturers and organizational operations in global overseas manufacturing centers, will be another application of this research.