Apply Social Media Metrics to Evaluate Brand Performance－An Example of Taiwan Car Market
碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === In the past, the firms relied on traditional market research to evaluate customers and understand the customers' attitude, estimating the performance of brand. Recently, the rapid growth of web and social media have not only penetrated into the thick of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b7794x |
