| Summary: | 碩士 === 國立臺灣科技大學 === 科技管理所 === 104 === Information Technology and the speed of networking have advanced rapidly in recent years, as the result, many young people have started to launch the online enterprises in Taiwan. These small enterprises emphasize on customer orientation, but their small scale makes them hard to enlarge their business oversea, and have to face the competitions from other small online business in Taiwan. If any small entrepreneur wants to stand out from other competitors, he or she should have the vision of customer needs and focusing on the target markets. The key to break through this limitation is to efficiently use the resource to create the competitive advantage of organization.
This essay is built upon Resource Orchestration, the management theory purposed by Sirmon in 2011, to further discuss the reason why the first mover internet enterprise could achieves the considerable competitive advantage by utilizing the customer relationship. Also, this essay help to understanding how to establish, combine and leverage resources of first mover and the research for the process of first mover create the competitive advantage.
In this essay, I will demonstrate the different interviews with case enterprise and the customers of case enterprise. Through these real-world case, the process of creating competitive advantage will be more clear to understand. According to the conclusion of research, Resource Orchestration efficiently helps the enterprise to be more sensitive to the needs of the customer. In the meantime, the next step for these small enterprises is to improve and to enhance the service easily also offer the customer value.
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