A Study of Consumer Purchase Intention of Used Car with Third-Party Seal--An Application of the Theory of Planned Behavior

• Main Authors: Kun-Mu Tang, 湯昆穆
• Other Authors: Yi-Ying Chang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/75652492731264838491

碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Since 1995 the first time ever the number of used car sales have surpass sales of new cars, is significant growth trend has continued for the last decade. As the used car market expands, the gap between the number of new car sales began to widen. In 2005, the number of used car trading reached a record high of 905,000 cars. Even though the weaker economic afterward had stopped the number from rising, the market size of used cars sales has maintained at a level two times over the market of new car sales. It shows that both consumer acceptance and need for used cars are rising trends. Under the current local business environment, which all sizes of auto dealers establish around the corners of streets in Taiwan, disputes often arise from the increasing transactions with dealers due to information asymmetry. As disputes followed by media reports increasing annually, consumers often receive not enough protections, which resulting in a general distrust of consumers towards used car dealers. Although Taiwan used car industry is flourishing, the issues of lack of comprehensive regulations and of a industry rather closed to outsiders, this report will present an in-depth study of the business models currently operate in the Taiwan used card market, and along with it, a consumer online survey. The results provide practical recommendations to assist the used car industry in developing a trustworthy certification program in the future. Hopefully, under the consensus and the joint efforts of used car dealers, the consumers will enjoy a worry free purchasing environment and trading system, creating a win－win scenario for both.