A Study on the Present Situation and Future Development of Wealth Management Business in Taiwan Securities Industry

• Main Authors: Chi-Heng Chen, 陳其亨
• Other Authors: Jon-chi Shyu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/d2u4p2

碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Observing the development of domestic capital market and international financial market in recent years, we can see that securities industry is facing tremendous pressure to transform and change. The study focus on Taiwanese securities firms, using qualitative research methods and interview survey to explore and discuss the status and future trends of trust and wealth management platform in securities industry. Hoping this research not only can make great contribution to this industry, which is encountering bottleneck, but also can provide superior directions and objectives for financial service industry. The study begin from finding out customers' demand through the marketing theory of 4Cs, then, utilize SWOT analysis to develop the strategies of processing wealth management business, and apply market segmentation theory to increase the accuracy of customer service. The finding suggest the following: (1) Securities firms should enhance their brand image aggressively and impressed customers with good image so that they can effectively hold a small portion of financial service industry, and moreover, become customers’ one of the choice in wealth management field. (2) Securities firms should change their bonus policies to which focusing on managing the enhancement of customer assets, and set a lower limits of handling fee. (3) Securities firms need to integrate resources of investment trust and consulting, and bring the advantages of asset allocation into full play. (4) Securities firms should merge aggressively and accelerate internationalization. Increasing their business strength and size through in-market and cross-market M & A to let internationalized and diversified securities firms enhance their value of services on the wealth management business.