User Experience Evaluation Pattern and Method Research for Online to Offline E-commercial

• Main Authors: Juo-Wei, Chen, 陳卓為
• Other Authors: Chiuhsiang Joe Lin
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/79j8p8

碩士 === 國立臺灣科技大學 === 工業管理系 === 104 === Recently, the trend of E-commercial pattern has broaden from the traditional paying online and acquire products offline into more the overall commercial system. O2O (Online to Offline) e-commercial successfully derive marketing applications to more multivariate aspect. In the mean while, the user-centre design receiving increasing attention , the evaluation of User Experience (UX) become more and more importance. However, the traditional process of user evaluation method is usually focused on individual systems. General user evaluation method need to process through the UX evaluation method design, looking for subjects to apply user interface (UI) testing, conduct interviews or questionnaires, all the way to result analysis to attain the conclusions. Lengthy process had inadequate to response the needs of quick fixing system. Therefore, the major object of this study is to develop a rapid evaluation method that may reduce the time and resource spending on the O2O evaluation. Through literature review, the UX construct of O2O systems has established. By questionnaire investigation, this study tries to understand which UX elements are more important in user’s opinion, and then chose it as the foundation of rapid evaluation method development. Rapid evaluation method includes two different method, qualitative checklist and quantitative benchmark test. The verification experiment had conducted on both. Checklist result was conducted correlation analysis with post-test questionnaire score, some elements show strong correlation with the corresponding post-test questionnaire elements. Discussion had made on each of elements. Benchmark test result was conducted by stepwise regression analysis, the analysis discover that operate procedure and setting procedure have the most significant effect to the UX.