ASEAN Marketing Development Strategy-A Case Study on Cosmetic Business

• Main Authors: HSIN-CHIEH LIN, 林新傑
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/t6jfb9

碩士 === 國立臺灣科技大學 === 工業管理系 === 104 === This thesis, in the form of teaching cases, discusses ASEAN marketing development for cosmetic business which the protagonist of this case and his company worth his while to invest in this marketing or not. The company in this case is facing a transition period from LED power supply design, production and distributor in LED lighting under the challenges of plagiarist, and price war from China competitors. The new business strategy will be the critical success factor in company’s future. The discusses and research in this thesis will focus on protagonist of this case can make his company turn loss into gain after choosing right business model and production line in new developing marketing, especially this company have running LED power supply business in many years. Therefore, the research in this thesis will expound upon the business and marketing strategy in cosmetic business development, new product plan, and market trend, etc.