Promoting the Brand Image of the City - The Study of Characteristics of City's Cultural Products.
碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 104 === The purpose of the present study was to investigate how a “city’s cultural products” can be used as a means to deliver the brand image of the city and enhance its brand power through the perspective of “city branding.” A literature review indicated that posit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22036148613697965970 |