The Study of the Marketing Strategies of Co-branding in the Fast Fashion Industry─Examples of H&M、UNIQLO and GAP
碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 104 === Fast fashion brands expanded sotres in Taiwan since 2010, and it becomes Taiwnese consumers’ first of choice. H&M started co-branding with designers since 2004. There’s no need for consumers to go abroad for those limited edition products, they can...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8374cm |