| Summary: | 碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === The study examines the current operating performance and transformation strategies of Shanxi Changzhi Company. Based on the macro-environment analysis and the discussion of supplier, buyer and market operation of coal trade industry, this study finds that the industry is characterized by both promising opportunities and grave challenges. Although, Changzhi Company has relatively sufficient resources to support its operation, it is confronted with severe problems as well. According to the model of cost-benefit, this study then proposed three transformation directions: marketing, finance and human resources, providing with feasibility analysis and transformation method planning. Finally, this study explains detail transformation strategies from organization structure, management mode, human resource and operation process.
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