Subversive chanel mode of oral medical industry—EA company case

• Main Authors: Kai Chen, 陳鍇
• Other Authors: 謝明慧
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/jrg64h

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === With the development of mobile Internet, big data, a new generation of Internet technology, the right direction is the effective integration of new technologies and business models of the future of the traditional sustained and healthy development of the industry and the current conventional channels are established with more challenge, homeopathic transition pains. After bound to usher in new development opportunities, or will survive. Oral health care industry borned with their special nature, which in terms of the channel model innovation, lack of motivation, is bound to affect the future progress of the industry. Based on the status and trends of EA Company in which oral health-related industries to conduct research, and described in EA''s channel model construction from the mouth bodies, consumers, online, offline, and many other systems, and a comprehensive analysis of EA''s advantages and effects based on the Internet under the subversive channel mode. For the current problems of oral health care industry, and even in other industries in the channel facing the construction industry on how to innovate dental channel model, summed up the Internet thinking enlightenment innovative channel mode, the current value of traditional enterprise guiding channel construction. Under this innovative channel system, we can see the traditional and modern concepts and technology blend and innovation, the concept of innovation has a certain reference and guidance for different industries and fields.