Service Innovation and Business Model in Social Network Service Sector: The case study of Facebook

• Main Authors: Dyi Kang, 康廸
• Other Authors: 黃恆獎
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/8sxb9z

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 104 === The term “Web 2.0” wasn’t popularized by Tim O''Reilly and Dale Dougherty at the O''Reilly Media Web 2.0 Conference until late 2004, though it was first coined by Darcy DiNucci in 1999. It describes a new form of World Wide Web that emphasizes user-generated content, usability, and interoperability. Nevertheless, the fast growing Social Networking Service (SNS, aka Social Network Site) as we’re familiar with today is the virtual platform based on web 2.0 concept that forms up social networks or social relations among people who share similar interests, activities, backgrounds or real-life connections. It also consists of a representation of each user’s profile, social links, and a variety of additional services, such as e-mail and instant messaging. As technologies evolves, Social Network Services are varied and supported with new applications, new innovation services that incorporate new information exchange and communication tools, such as mobile connectivity, photo, video, sharing or even chatting tools to allow users to share ideas, pictures, posts, activities, events, and interests with people within their connected networks. The widely used and popular social networking services worldwide today are such as Facebook, Google+, LinkedIn, Instagram, Reddit, Pinterest, Vine, Tumblr, and Twitter. As Social Network Services progresses, it goes beyond country boundaries and quite often the winner-take-all phenomena occur in the market place. This study points out two of the major building blocks to Social Network Service industry today, which are Platform Strategy and Mobile Strategy. Furthermore, to set forth to the direction for both feasible study and future development to the Social Media Network Service industry, and how Social Commerce and Big Data (Analytics) may very well be the next big things for supporting the continuity of Social Network Service sector advancement as well as overcoming the profitability hurdle lies ahead. Lastly, in conjunction with the case study, it proposes both an innovative service model and technology ingenuities that include the existing echo system value chains and innovative business models so as to propose the best reference case with solutions for all the early adopters and second-movers among the industry.