| Summary: | 碩士 === 國立臺灣大學 === 圖書資訊學研究所 === 104 === Immigrant families are one of the target visitor groups in the museum. However, the motivation of their visit is limited by the language barrier and insufficient museum literacy. In addition, they are not familiar with the local transportation. As a result, immigrants tend not to visit museums.
The mission of museums is cultural preservation. Therefore, the needs of immigrants should be considered. The purposes of this research are to improve the relationship between the museum and immigrants, increase the interests of visit of immigrant families, enhance the museum literacy of immigrants, reduce the fear of reading texts and stimulate social interactions among immigrants. Based on the above purposes, the author curate diverse designs of exhibitions within a temporary exhibition to understand how the design of the exhibition affects the behaviors of immigrant family.
The interviewees are recruited by hosting a family activity. The semi-structured interview and observation method are used to record their visiting behaviors and understand the reasons of the behaviors.
The results are as shown below: (1) setting a thematic scenario enhances the visiting motivation. (2) design with images or illustrations reduces reading barriers and increases the viewing interest. (3) hands-on materials or devices attracts audience to stay, operate and learn. According to the results and findings, three suggestions for further applications are raised as follows. Museum should (1) choose an exhibition topic closely related to the daily life of immigrants. (2) provide learning resources which are related to the hometown of the immigrants. (3) initiate a relationship between museum and the leader of different immigrant groups.
Keywords：Immigrant family visitors、Exhibition design、Visiting behavior
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