Measuring SNS Happiness:Instrument Development and Validation

• Main Authors: Michael Yu-Ching Lin, 林育慶
• Other Authors: Chorng-Shyong Ong
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/30397285184405581094

博士 === 國立臺灣大學 === 資訊管理學研究所 === 104 === Well-being or happiness has rarely been used to discuss the post-adoption behavior of information technology users. Currently, satisfaction is the primary predictor of user behavior in IT post-adoption research. We live in an age when social media, mobile devices, the Internet, and other information technologies have virtually fused with our lifestyles. In discussing post-adoption behavior, focusing only on satisfaction might no longer be satisfactory. We should consider other constructs that might capture additional post-adoption factors, such as the concept of affect. Some researchers have begun to study well-being and confirmed its significance in SNS post-adoption behavior (Ong and Lin, 2015). This study propose to continue the exploration of SNS post-adoption behavior through the new perspective of looking at the influence of the user''s happiness. With limited literatures in this area, happiness in SNS is further examined by using mixed-method including qualitative and quantitative approaches to explore the domain of happiness in SNS usage and to develop a scale for its measurement. The result of qualitative approach using grounded theory technique revealed 10 dimensions for SNS happiness. After two round of data collections and evaluation, a SNS happiness scale consisting of 15 items was developed, refined, and validated.