Product Line Design: Effects of Mixed-Type Consumers
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 104 === Most previous studies classify consumers into high-type and low-type. High-type consumers have a high valuation for quality and tend to buy high-quality products while low-type consumers have a low valuation for quality and tend to buy low-quality products. Bes...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02822192953244356011 |