Empirical Study: The Effect of Multi-Edition Product Strategy on Consumer Decision-Making in Purchasing
碩士 === 國立臺灣大學 === 經濟學研究所 === 104 === This paper aims to discuss the effect of multi-edition product strategy on consumer decision-making in purchasing by BLP framework. The empirical study is based on the algorithm in BLP(1995) with Taiwan automobile market data. The factor “price interval” (the pri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k5fcuv |