A Study on the patterns of word-of-mouth life cycle in Lotka-Volterra competition model

• Main Authors: Hsin-En Huang, 黃昕恩
• Other Authors: Li-Chung Jen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/83296645578716331430

碩士 === 國立臺灣大學 === 統計碩士學位學程 === 104 === Film industry plays an important role in global economic. Box office earnings increase year by year. In 2015, the United States box office earnings are about 10.1 billion dollars, with 38.3 billion dollars global box office earnings. We can found that film industry has a great potential, especially in the United States. As a result, our study will use the movies which are shown in the United States as research objects. Several researchers have studied the effect of amount of word-of-mouth in recent years, especially the electronic word-of-mouth. Although the effects of amount of word-of-mouth on film industry have been examined by many investigators, no studied have investigated the effect of the positive and negative commentary about movie. So this paper will discuss the effect of the positive and negative electronic commentary on movie. The purpose of this paper is to analyze the competitive relation between positive and negative commentary by Lotka-Volterra Model. Since different competitive relation will have different effects, this paper proposes Lotka-Volterra Model is good for analyzing the relation and intersection from both side.