| Summary: | 碩士 === 國立臺灣大學 === 國際企業管理組 === 104 === NAME: Li-Hsiang
ADVISOR: Ruey-Shan Guo, Ph.D., Chun-Chung Chen, Ph.D.
TITLE: Micro Inverter solar power system of industrial advantages and marketing strategy
The main purpose of this research is to study the potential of solar energy products Micro inverter. It positioning and position in the solar industry chain
The Taiwan manufacturers of technology for the design and manufacture of a number of advantages in a Micro inverter, solar energy is the future mainstream star products product.
It will replace all current out of the resendential market (20KW or less) and general commercial market (100KW), because it has an excellent safety low voltage DC40V. It will not cause harm to humans and animals; Due to the Micro inverter system can output higher power generation efficiency when the shading compensation.
It can monitor power status of each piece of the solar panel. It can provide more accurate information for customar. Installation costs can provide fast installation time and lower. General home users 10K for example, can save 60% installation time and save 10% of the installation costs.
More than 25 years of product life and maintenance-free and 25-year warranty, their life is very traditional PV String Inverter4 times of life. It will coupled with a more advanced system combines a large cloud data (big data) function, you can easily understand the status of each block solar power plant to provide more accurate data to EPC. More information can be used as its profit-based selling electricity to achieve profit maximization over risk minimization, saving the follow-up to the huge repair costs.
As to why the use of Micro inverter has so many benefits, but there are no quick explosive sales growth it? Why the current 90% of global sales in the North American market? In other countries and why they could not quickly import high quality Micro inverter it?
Do you new business model can overcome the problem of slow new product to grow up? How innovative models to increase growth, conducting research and analysis?
Finally, the advantages of using Micro inverter (micro-inverters) distributed grid for the next phase of community micro-grid plus electricity storage system highly efficient and reliable UPS smart grid community, thereby bringing booming solar industry supply chain.
Start with the future energy needs, and gradually to the main solar energy, solar energy and then research on the middle and lower reaches of the industry patterns, and then find the appropriate company cut into the downstream industries using SWOT analysis to identify for the company to find the product Micro inverter.
It will base on the advantages of Micro inverter combination of peripheral products become Micro PV kit to increase revenue, so division increased revenue. Gradually become a green energy company to grow.
Here in addition to theoretical and practical cross-validation, and use of existing resources and information Technology Company for industrial analysis; the use of high technology threshold to identify differences in the competitive strategy. Then combined with National Taiwan University study international business management practices, the use of existing expertise in innovative product portfolio and the use of differentiated marketing strategies and business models to reach a 20% market share of the top three global Micro inverter ultimate goal.
Finally, the promotion of renewable energy worldwide market share quickly upgrade, reached the ultimate goal of global nuclear-free homeland filled with clean renewable energy.
|
|---|
