| Summary: | 碩士 === 國立臺灣大學 === 國際企業管理組 === 104 === This globalized telecommunication market and rapidly innovated broadband technologies, make the nature of telecommunication industry be more unpredictable and uncontrollable. Standing on the strong competition and information blooming of today, an entrepreneur shall continuously sense and discover the incremental and fundamental changes in business competitions, own corporation positioning and values, and the sensitive market as being a Telco customer premise equipment provider for telecommunication industry.
This paper focused on wired broadband CPE industry and studied the proper competitive strategy as the Telco CPE market nature or technologies turning around. By adapting the strategy analysis tools, we reveal and present that the main stream of broadband CPE infrastructure has been migrated to a cost leading market, rather than a technology and service driving market. This migration is not suitable to all types of players to fit in.
Furthermore, this paper exposed the necessity of having a concentrated or specialized market segment strategy after evaluating corporate strengths and developing directions. This focus strategy is then capable to push the corporation on the top of the CPE cost-leading wave.
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