| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === Due to the exponential increase in American billion dollar technology start-ups (termed Unicorns) in recent years, the purpose of the study is to better understand the factors for Unicorns’ success and we extend the analysis into how traditional companies can adapt in order to attain similar success factors of Unicorns.
Adopting a method of qualitatively‐based, grounded comparative case studies, the study aims to analyze a number of cases of Unicorn companies in order to identify their features in common. It was found that having a digital platform business model with high scalability attained at zero marginal cost was an underlying success factors for Unicorns. In the field of collaborative economy, in addition to the two aforementioned factors, being able to provide superior solutions to existing products or services are also needed. Extending these findings, we find that the way for traditional companies to compete is by leveraging digital technology, offering software-based solutions and by leveraging the peer-to-peer collaborative economy. Numerous startups and partnerships in the collaborative economy were also analyzed. The following observation was found: traditional companies combined with startups in the collaborative economy are a good complementary fit.
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