Business Model and Prospects of Healthcare Big Data Platform

• Main Authors: Chin-Yu Chen, 陳致瑀
• Other Authors: 游張松
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/58650612502619513500

碩士 === 國立臺灣大學 === 商學研究所 === 104 === Big healthcare are getting more and more attention and investment recently due to the breakthrough in gene sequencing and big data analytics. What’s missing is a proper business model and comprehensive policy and regulations. By using VCC model and VPS model, which are published by Dr. Yu in 2012, this article has developed a business model suitable for Taiwan healthcare industry and the future opportunities.In the literature review, I’ve discussed about the definition and application scenario of Big Healthcare Data. Following with the infrastructure and technology required for building a lasting ecosystem. In the analysis of Big Health Data Analysis, I pointed out the benefit and loss of each stockholders, and their role in the Value Creation Cycle. In Chapter 4, I applied the VPS model to see how exactly each role can benefit and generate value to fulfill the vision we anticipate in Big Healthcare Data Platform. Lastly, I discussed current issues in Taiwan healthcare industry, and how the platform will help Taiwan’s healthcare institution to go abroad focusing on Asia market.