| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 104 === The purpose of this study is to discuss the influence of positive mood and negative mood on organizational citizenship behavior toward individual (OCBI). This study mainly contains discussions on the relationship between positive mood, negative mood and OCBI, the dual tuning effect of positive mood and negative mood on OCBI, and moderating effect of the number of bystanders.
The study adapts questionnaire to collect data through social network platform such as Facebook or Line. Variables being measured by the questionnaire are mood, OCBI, number of bystanders, and demographic data. 152 effective samples are collected. Next, hierarchical linear regression analysis is used to analyze the relationships between dependent variables and independent variables, and examine the hypotheses proposed by this study.
The results showed that positive mood was positively related to OCBI, and so did negative mood. Under 0.1 significance level, the interaction between positive mood and negative mood led to higher level of OCBI, which implied the existence of dual tuning effect of mood. What’s more, number of bystanders didn’t mediate the relationship between positive mood and OCBI. However, the relationship between negative mood and OCBI was mediated by number of bystanders in a positive way. At last, related consequences, practical implications and suggestions of future research are discussed.
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