Effect of Negative to Neutral Mood Shift and Bias Correction on Product Judgment: Utilitarian and Hedonic Evaluative Orientation
碩士 === 國立臺灣大學 === 商學研究所 === 104 === The research intends to investigate that when consumers experience mood shift from negative to neutral and are aware of mood as a source of bias for target product judgment, they will correct bias in different ways depending on the evaluative orientation of the ta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4rzcj5 |