An Investigation on How to Apply Design Thinking to Innovative Healthcare Service —A Case of Healthcare Service Innovation in Tele-Health

• Main Authors: Yu-Wei Tung, 童羽薇
• Other Authors: 余峻瑜
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/9x437p

碩士 === 國立臺灣大學 === 商學研究所 === 104 === As technology improves, most industries transit gradually and customers’ needs also change constantly with the improvement of technology. To catch up on the speed of changing needs, modern corporations keep pursuing innovation and believe in the word of ‘ innovate or perish‘. Design Thinking is arising from this generation background. Using the core value of ‘human center’ to discover insight and reach the goals of innovation or improvement by systematically innovative methods and steps. Recently, technology of tele-healthcare has been gradually developed in Taiwan. Although we have the forth-generation tele-healthcare service, which can provide synchronous data analyzing function and high level of integration of patients’ care structure, tele-healthcare in Taiwan still need to be fine-tuned. Therefore, in this study, we will begin from ‘patient’s center’ and investigate the insight of service experiences of early users. At the meantime, we will conclude the constraints as well as possibilities of applying Design Thinking to innovative healthcare service. First, we synthesize the information of Design Thinking and Service Design methodically in order to get familiar with the methods and tools used in Design Thinking. Then we choose a hospital as our research target and finish one round of diverge and converge stage. Following the result of converging, we propose four recommendations to different parts, which are promotion, medical profession, tele-healthcare device, and case manager. In the end, we find that Design Thinking can exactly help us connect with interviewees and make them share their view or experience spontaneously, and develop insight as well. Meanwhile, there are some constraints such as differences between nature of medical service and general service. Besides, the law and regulations also become difficulties when we want to use Design Thinking methods to discover users’ insight.