An Investigation of Senior Citizens’ Potential Demand for Exercising in Taipei City

• Main Authors: Chung-Ting Wang, 王仲霆
• Other Authors: Jiun-Yu Yu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/32917549964791722180

碩士 === 國立臺灣大學 === 商學研究所 === 104 === Taiwan has already become an aged society since medical technology has been developed and improved. As the capital and most well-developed city in Taiwan, the percentage of senior citizens is the highest among all cities in Taiwan. Therefore, the issue of helping senior citizens live with better quality during the process of getting older has become a tough challenge for Taipei City Government. In the study, we first adopt the method of observation to understand the condition of how senior citizens relax and exercise in different places from a variety of aspects. Subsequently, we turn to the point of view of service provider; the method of interview is used to assist us to have a general and overall comprehension of how senior citizens relax and exercise in the places we observe. Meanwhile, we also use different ways to analyze data provided by Easy Card Corporation to understand how senior citizens commute within the city. We then compare the result we got from the data with the result from observation method. By doing so, we can surmise the potential demand of exercising for elders in the city. This study has three main achievements: The first is to understand the current condition and potential demand of exercising for senior citizens. The second is government can use the result of this study as the base of the establishment of the 2nd generation sport center. The third is government can use the result of this study as a guideline to adjust and reinforce the current facilities in the city.