DigitalKoi, A Full Service Agency, Bridging The Gap Between International Businesses And The Chinese Digital Market

• Main Authors: Raphael Zajtmann, 查樂豐
• Other Authors: Chunyao Huang
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/93s53x

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 104 === The purpose of this business plan is to showcase the opportunity that is available in the digital marketing industry in the fastest growing digital market in the world. It should be mentioned that there will not be a clear path to success as there will be several key factors that will decide whether we succeed or not. The demand for international companies trying to capture the Chinese market is undeniable. As long as the market continues to grow and Chinese consumers continue to dominate the online purchasing market, international companies will always be trying to find ways to penetrate this market. However, international companies have come across many problems when trying to capture the Chinese consumer, and the importance of a trustworthy agency with deep and profound knowledge of the local market and regulations continues to increase. Our agency aims to bridge that gap between the poor images many international companies have when dealing with local Chinese firms, while also being extremely involved and up-to-date with everything that is involved in the Chinese digital market. Our service also aims to help international companies capture the Chinese market by utilizing our existing knowledge of digital marketing, and our strong partnerships within China. We will be offering a full-service platform that specializes in PPC, Branding, and Social Media Management. By positioning ourselves as a mid-level agency we will be able to attract the small and mid-sized companies attempting to penetrate the Chinese market, without competing with the larger firms such as Ogilvy. We strongly believe that with our superior product and service combined with competitive pricing at the mid-level market, we will be able to attract new clients, retain them, and increase clients through word of mouth.