A Study of the Mobile Reservation in Hair Service Industry

• Main Authors: Jen-Chi Liang, 梁仍奇
• Other Authors: Tung-Siao Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/48n45h

碩士 === 國立臺中科技大學 === 資訊工程系碩士班 === 104 === Information technology environment has shifted from electronization to mobilization. However, many small hairdressing service providers still adopt the traditional send flyer or Website to do marketing. These ways cannot effectively promote themselves to customers, and furtherly lose their competitiveness. In recent years, consumers are accustomed to use the APP in dealing with their affairs of life. On today’s hairdressing market, there is no reservation services platform designed for small hairdressing action, if let hairdressing industry service action to upgrade to the cloud APP, will help the industry develop new customers and increase revenues, and thus enhance the overall industry and promote economic development. This study developed a hairdressing mobile reservation system for the industry to upgrade their business model and to enhance their revenue. Furthermore, the system was able to dramatically reduce the cost for the industry while applying the model and to effectively increase their advantages in marketing. There were three contributions of this study as following: 1.Service flexibility: to meet new industry trends and hairdressing mobile reservation needs. 2.Business innovation: to integrate the new industrial value by bring more customers. 3.Information Technology: to help the exportations of the data and of the analysis by the smart handheld devices.