| Summary: | 碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 104 === With the prevalence of Internet banking also keep up with the pace of the times, online banking has used diversified manner related business transactions facilitate contacts between banks and customers. By collecting data from customers in Taiwan who have ever used online banking, this study applied technology acceptance model, transaction cost and convenience to explore customer attitudes and continuance intention toward online baking. 410 questionnaires were collected with 10 invalid, and a total of 400 valid were applied to examine the research framework.
The results of this study showed that usefulness and ease of use toward online banking, convenience, transaction cost have positive and significant influences on attitude toward online banking, which further impact continuance intention toward online banking.
|
|---|
