Future Development of Taiwan Electric-Assisted Bicycle Companies -With Focus in the U.S. Market-

• Main Authors: Hui-Wen Wu, 吳慧雯
• Other Authors: 張銘今
• Format: Others
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/b2528y

碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 104 === Taiwan bicycle industry has accumulated more than 40 years of OEM experience making Taiwan one of the major high-end bicycle suppliers among the world. The average unit price of Taiwan''s bicycle export has increased from US$ 150 in 2003 to US$ 459 in 2014; grown more than three times within a decade. Taiwan''s bicycle industry has become a highlight in international competitiveness. Furthermore, electric-assisted bicycles business is emerging in bicycle industry. Although Europe has been the main market for electric-assisted bicycles, the United States market also has a trend of rapid growth in recent years. While the U.S. has ranked the top among Taiwan’s main bicycles exporting countries, expending the needs in U.S. market should also bring new business opportunity for electric-assisted bicycle industry in Taiwan. In addition to literature review to analyze current status and trends of the U.S. electric-assisted bicycle market, interviews with industry professionals and online marketing survey have also been conducted to assess actual demands of electric-assisted bicycle for the U.S. consumers for better grasp on industry trends. This will allow contribution to the development of Taiwan''s bicycle business in the US market through research.