A Study of The Effect of Customer Co‐creation on Product Success
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 104 === Customer co-creation is becoming key development scheme of new products or services more and more popular among commercial companies. The intensive communication with customers is one of determinants on the success of a new service or product. How can com...
Main Authors: | CHEN,KUAN-HUA, 陳冠樺 |
---|---|
Other Authors: | FANG, WEN-CHANG |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/50723574507865265614 |
Similar Items
-
Investigating Factors Influencing Customers’ Co-Creation Behaviors- the Perspectives of Brand Community Engagement and Self-Determination Theory
by: Chen, Wei-Hua, et al.
Published: (2017) -
The effect of customers’ knowledge and employee service competencies on customer co-creation intention.
by: CHEN,YI-HSUAN, et al.
Published: (2019) -
Customer Co-creation in Manufacturers’ Service Innovation
by: Hua-ChenChang, et al.
Published: (2016) -
Exploring the Effects of Value Co-Creation and Psychological Empowerment on Customer Satisfaction and Customer Loyalty
by: Ya-ChiehChen, et al.
Published: (2018) -
Customer Knowledge in (Co)Creation of Product. A Case Study of IKEA
by: Grażyna Koniorczyk
Published: (2015-10-01)