A Study of The Effect of Customer Co‐creation on Product Success

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 104 === Customer co-creation is becoming key development scheme of new products or services more and more popular among commercial companies. The intensive communication with customers is one of determinants on the success of a new service or product. How can com...

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Bibliographic Details
Main Authors: CHEN,KUAN-HUA, 陳冠樺
Other Authors: FANG, WEN-CHANG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/50723574507865265614

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