Exploring Analysis of the Impact of Brand Value in Strengthening the Relationship Value: The Study of Airline Industry in Taiwan
碩士 === 國立臺北大學 === 國際企業研究所 === 104 === The purpose of this paper is to understand the relationship of the relationship value towards the perceived customer brand value. As the relationship marketing has become a trend, while the aviation industry in Taiwan competes for better relationship quality bet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u454uv |