| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 104 === In our research, we adopt TAM and customer value as our variable. According to popular issue in wearable devices, we decide to choose old people who age over fifty years old and then investigating how they feel after using wearable devices. We conduct questionnaires in cities of north and central Taiwan.
In order to identity what tendency are old people feeling the product value, we use SmartPLS3 to do factor analysis, reliability and validity analysis. We also use regression analysis to understand how they respond incoming technology anxiety, and acceptance of assess product in relatedness view. In the end, we can measure their happiness attitude of old people after them assessing wearable device. SEM analysis shows that all variables are positively related happiness except technology anxiety. Besides we also found that relatedness can reduce technology anxiety then increase happiness.
In adoption wearable device, even if potential users could not continue to use these products, we can still clearly understand what factors affect the potential users.
The result of research may provide direction for future planning in product design and marketing strategy developed.
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