Antecedents and Consequences of Destination Image – Culture Tourism in Japan.

• Main Authors: CHANG, CHIA-CHI, 張家綺
• Other Authors: Tsai, Kuen-Hung
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/kxrvby

碩士 === 國立臺北大學 === 企業管理學系 === 104 === 　　Globalization makes it a fairly common behavior for people to come around between countries and cities. People are always fascinated in the local unique atmosphere that may leave a beautiful and fascinating impression in people’s mind. However, these perceives are often showed by the real appearance of local and personal involvement in presenting and looking for beauty in that they can be deeply moved and willing to revisit here again. 　　This takes Japan Culture Tourism as the example and aims to explore whether people’s traveling in Japan will still retains a good impression on local after returning to Taiwan, and whether they are willing to revisit. Therefore, this paper focuses on exploring the relationships among destination image, place attachment, behavioral intention, perceived value, and authenticity. Simultaneously, adding “Conformity Behavior”, “KANTO-region” and “KANSAI-region” in this paper for moderators. In addition, using convenience sampling method and surveying Taiwan visitors who have been to Japan in order to gather information for this research. Hoping today's tourism industry will gradually rise in Taiwan, and being able to make people resonate with the culture and customs which cause a further experience and preservation.