| Summary: | 碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 104 === The Effect Research About the Promotion of Tea Culture Activity of Teenagers in Lung-Tang
Abstract
Besides “ quench the thirst” “reverence to the god” these kinds of material function, tea is also considered with the symbol functions such as “courtesy”, “consideration”, “care” in our home education. This paper believed the tea culture is an invisible culture property of Taiwan. “ promoting the tea culture activities among teenagers” can be a charm of Long Tan, inheriting the invisible culture property of Taiwan.
The title of this paper is “The Effect Research About the Promotion of Tea Culture Activity of Teenagers in Long-Tang”， Three topics will be discussed：First, the scope and content of tea culture in Long-tang， a district in Tao-Yuan City, Taiwan; Second, how Long-tang’s teenagers participate in tea culture activities; Third, the execution and effectiveness of promoting tea culture activities among teenagers living in the district. This research investigates the form, content, and meaning of introducing tea culture activities to Long-tang’s teenagers. Methods applied here include face-to-face interviews, questionnaires, and field study as well to collect enough data for analysis and discussion.
With this research, we attempt to present a comprehensive survey of the efficacy and obstacles of Long-tang’s promotion of tea culture activities for teenagers, and to offer suggestions on its future direction.
Keywords： tea culture、tea culture activity、 Long-tang Hakka Village、 teenagers
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