Using Analytical Hierarchy Process to Investigate Key Factors of Service Quality of the Life Insurance Company-Shin Kong Life Insurance as an Example

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 104 === Abstract The purpose of this thesis is to investigate the critical factors in the service quality of an insure company using Shin Kong Life Insurance Company as an example so that the company can set up its service strategy based on our research. Based on the...

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Bibliographic Details
Main Authors: Lin,En-Ju, 林恩如
Other Authors: Lee, Hsuan-Shih
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/33ev72