An Evaluation for the Values of News Provided by the Air Transport Enterprises

• Main Authors: Ou, Mei-Ling, 區美玲
• Other Authors: Lu, Hua-An
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/3cuj3d

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 104 === The vibrant development of the Taiwanese aviation industry in recent years has increased the likelihood that media workers may be called upon to write aviation news. To report on aviation-related news, reporters then ask the sources of aviation news including the aviation regulators, airlines and aviation-related industries to provide news resources so they can report more efficiently on aviation-related news. This study hopes to examine the value of news provided by the air transport enterprises to determine whether they satisfy the existing reporting requirements for aviation news. Importance is also assessed to provide aviation business units with guidelines on deciding preferred media outlets. This paper adopted the pairwise comparison method during survey development to ensure consistency between the relative importance of paired guidelines. The analytic hierarchy process method was then used to assess and define analytic hierarchy framework for the value of the news provided by the aviation business unit. There are a total of 6 dimensions and each dimension contains 18 related guidelines. The results of the study found that media industry experts assessed the value dimensions of aviation news by significance, proximity, timeliness, importance, professionalism and human interest. The guidelines were then assessed based on their distributed weight. The top three were: news related to passengers’ rights, news’ impact on social perception, and speed of response to event from related units. An assessment of aviation-safety related incident, introduction of new aircraft by airline and launch of low-cost carrier found that out of the three aviation issues, media reporting assigned the most importance to news on aviation safety incident, followed by launch of low-cost carrier, then finally introduction of new aircraft by airline. For all three items of aviation news the reporting focused on passengers’ rights.