Examining the Impact of Lock-in on Customer Loyalty: a Context of Liner Shipping Carrier
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 104 === The purpose of this study is to identify the influence of service quality, positive lock-in, negative lock-in, customer satisfaction toward customer loyalty in the liner shipping industry. Empirical study was conducted by two sample sets separated by direct shi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kk8u8k |