Performing Arts in Marketing of Theme Parks: A Pilot Study of Hong Kong Disneyland

碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 104 === When Walt Disney Company founded the very first theme park of their own in 1955, a brand new chapter of history in leisure and entertainment industries just began. The definition of leisure, according to Aristotle, is “a state of being in which activity is...

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Bibliographic Details
Main Authors: Shen, Huan-Ann, 沈奐恩
Other Authors: Fan, Sheng-Tao
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/c43y4p