| Summary: | 碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 104 === Nonprofit Organization plays an important role in the modern society, to redeem the lack of government function, and meet the need of society. Enterprise base on a motive to promote the image and reputation of enterprise, fulfill corporate social responsibility, build an enterprise foundation to sponsor art activities. This essay research the relationship between enterprise and enterprise foundation, the motives and purpose of enterprise to sponsor art activities. List different ways of Taiwan community art activities holding by art foundation, find out the form, way and effect of these art activities.
Aimed at the history background, concept and goal of Very Fun Park-contemporary art exhibition in east district, using sponsor profitability analysis and assessment of exhibition effectiveness as principle to analyze the effectiveness of sponsor art of Fubon Art Foundation. Interview on relative people, including the director of Fubon Art Foundation, curator, artists, and shop manager, to understand the feedback for Very Fun Park of different people, to understand the establishment history, current situation and future development. Analyze the execution and scheme of Fubon Art Foundation doing sponsor art, future goal, the number of participants, media exposure, participants satisfaction, marketing, education promotion.
The results of research show that Fubon Art Foundation actively develops their own projects and affairs, takes advantage of enterprise resources, through Very Fun Park and relative promotion activities, effective to raise the reputation of artists and establish good image for enterprise. By making a relaxing, happy and open atmosphere to promote aesthetic education to people, cultivate art population, and bring people to store. The results indicate that government should integrate all resources to expand the influence of the exhibition, and make art activities as a key point to promote city tourism.
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