| Summary: | 碩士 === 國立臺灣師範大學 === 設計學系 === 104 === The study aims to develop understanding of symbols of luck relevant to jerky gift boxes at the wholesale stores in Taiwan during Chinese New Year. If the essentials of occational symbols of luck which apply to the patterms of luck boxes are made, Chinese auspicious culture can further be preserved and continued properly through thses morden merchandise. A literature review cultivates factors including patterms of luck, package designs, Spring Festival gifts and displays of wholesale and retail channels, and which help complete a research design. Many studies point to elements of patterns of luck for Spring Festival: “single element of patterns of luck for Spring Festival” and “composite elements of patterns of luck for Spring Festival”. The factors in the model in the study are designed to name the boxes properly and to perform elements of patterm, structure and clour which are appropriate for Chinese Spring Festival jerky gift boxes.
In the study, the main theme of each Spring Festival jerky gift box can be categorized into six greeting groups: “safe and well”, “peaceful”, “healthy and long-lived”, “joyful”, “wealthy”and“plentiful” as a main product demand. Besides, relevant words are set into “single element of patterns for Spring Festival” to base auspicious elements of patterms and “composite elements of patterns of luck for Spring Festival”to name the gift boxes. In the choices of color of patterms, expressive skills and structures of gift boxes among Chinese Spring Festival jerky gift boxes at wholesale stores in Taiwan, the study, accodrdingly, consctructs a “Model of Package Design of Spring Festival Jerky Gift Boxes Analysis Table”.
The study develops an essential process and an effective exercise while designers are creating. By working via“Model of Package Design of Spring Festival Jerky Gift Boxes Analysis Table”, eight pieces of works of relavant designs, which are set into the Model, further have been presented in the Achievement Checklist. Based on the key findings and the model, conclusions are drawn, material implications are suggested for future researches, and practical limitations for Food companies and designers are provided to work efficiently and avoid mistakes.
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