| Summary: | 碩士 === 國立臺灣師範大學 === 設計學系 === 104 === In recent years, lodgers have adapted a need for unique experiences for the sense and as a result, design hotels are slowly becoming mainstream in the development of hotel business. However, despite their rising popularity, the general public’s impression and knowledge of Design Hotels remain somewhat obscured. An understanding of their specialties and how these hotels manage to attract lodgers is pivotal in this growing era of Design Hotels.
This study uses case studies and comprehensive interviews as the groundwork for research. A detailed case-by-case analysis will also be provided after a conclusive framework is established from an examination of the relevant data and publications. The appeals of Design Hotels are formed through the classic push pull strategies. The “Push” includes the attribute of the consumers, while the “pull” incorporates the strategic resources and special characteristic of the featured location. This study will investigate the mutual attraction between Design Hotel and the travelers through integrated theory and elaborate using the conclusive data from case studies, and then, by drawing a comparison between the “pull” provided by the hotel and the “push” generated by the consumers, conclusive integrated theory and relevant data will be inducted to provide a framework for the formation behind Design Hotel’s appeals and defining attributes as well as the relationship between Design Hotels and lodgers and how they magnetize towards one another.
Through analytical research, this study has divided the characteristics of Design Hotel into four main categories: 1. Unique Concept and Originality, 2. Sensory Experiences/Design innovations, 3. Cultural/Experimental/Ecological Model, and 4. the Importance of Details that Transcends Scales. Further research has shown that the driving force that propels lodgers towards Design Hotel comes primary from lodger’s curiosity towards the Design as well as their desire for quality of life. Their need for quality sensory experiences has already exceeded their basic need for lodging. Also, the feedback provided by both lodgers and the hotels indicates that “Comfortability” was the single most important aspect of Design Hotels, and for the up and coming Design Hotels, unique themes and design should not come at the cost of the basic comfort they provide.
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