The Study of Consumer Attitude: An Extension of Dimensional Range Overlap Model on the Context Effect of Dual Positive Primes.
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === The main purpose of this study is to find out when people make decisions, how other factors unrelated to the nature of the target product affect them, and then change their assessment of the target product. And explore how they will be changes in the case of dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07555539099448919419 |