Invstigating Strategic Transformation of Publishing Industry in New Era Technology from Perspective of Resource-Based View:A Case Study on A Company

• Main Authors: Lee, Yung-Chieh, 李永傑
• Other Authors: Min-Ping Kang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5t5x6k

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104 === The publishing industry plays a crucial role in passing down knowledge and cultural heritage of a society. With the development of the Internet and mobile device, the publishing industry has been facing the greatest challenges than ever. As the new technology is leading to changes of reading habits and in turn the shrinking of the publishing industry, how can any publishing company drives a business transformation using its competitive advantages is a topic worth exploring. This qualitative study was conducted using a case study approach, by analyzing the business strategies adopted by A company which owns multiple product lines and publish both the Chinese and English language. This study aims to explore the company’s resource and capability and the process in which its various product lines transformed. The findings show that the different product lines of the case company have accumulated different types of resources and capabilities in the process of development. The product lines that possess more resources than the others are less affected by the decline of the industry, and have more opportunities to succeed in its business transformation by adopting better strategies.