A Study of the Effect of Service Innovation and Brand Image on Customer Satisfaction：Using Chunghwa Post Company as an Example
碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104 === With the prospering of the Internet, both public and private postal services companies have been experiencing operational difficulties. Under this circumstance, innovation becomes very important for companies to attract customers to use more post...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7znt9y |