| Summary: | 碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104 === It is an important issue for customers to choose a good life insurance company. This research investigates the business and operating strategy of a life insurance company using a case company which obtained the model company four times. In addition, the study uses factor analysis to establish four indexes including policyholder responsibility, profitability, operating efficiency, and financial structure to evaluate the operating performance of the case company and other life insurance companies.
The empirical results indicate that the case company does not perform better than other life insurance companies at policyholder responsibility and operating efficiency. The possible reason is that the case company focuses mainly on protection products not on saving-oriented products. Furthermore, the case company focuses on premium income not non-operating revenues. Although the case company does not perform better than other companies based on financial ratios, the complaint rate of the case company is lower than that of other life insurance. Therefore, except financial ratios, customers need to understand the product types, the ratio of non-operating revenues divided by net income, and complaint rate before choosing a good life insurance company.
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