The Impact of Message Regulatory Focus, Goal Framing and Argument Quality on Brand Attitude
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === It’s popular using second person to present the content of advertisement in marketing techniques. Designing of contents that induce consumers to simulate past or future events that are relate to themselves. Those advertisements inducing self-related events calle...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05523054489417437368 |