Appling Experiential Marketing for Brand Rejuvenation:Kinmen Kaoliang Liquor as an Example

Appling Experiential Marketing for Brand Rejuvenation:Kinmen Kaoliang Liquor as an Example

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104

Bibliographic Details
Main Authors: Leu, Jeng-Ming, 呂正閔
Other Authors: Wang, Shih-Ju
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/qq86r9
Description
Summary:碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104

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