Innovative service of music therapy market in Taiwan

• Main Authors: Chien, Ye-Chun, 錢怡君
• Other Authors: 陳文華
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/15221963568032084086

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 104 === This purpose of this study is to understand how music therapy marketing executes in Taiwan. The researcher compared business model with non-profit model and explored which model is better to adapt to the market in Taiwan. The study is based on literature reviews; it includes journal articles and the repo ts of marketing analysis of music therapy. There are three findings of this study. First, there is a significant lacking on the research of profit models in Taiwan. On the contrary, more evidences demonstrate the non-profit model is better adapted to the market in Taiwan. Second, the priority group using music therapy is for children and the elderly is the second priority. Third, to build an integrative platform is necessary, even though there is no service charge fee. Based on this research, it is essential for therapists to work together to build innovative service for Taiwanese people. After that, various types of music therapy could be offered and developed.