A Study on Users' Mental Model for Location Typicality of Academic Library Web Objects by Eye Tracking Analysis

• Main Authors: Lin, Kuan-Chi, 林冠錡
• Other Authors: Hsieh, Ji-Lung
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/49556697418793635607

碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 104 === This study aims to explore the users’ expectations towards the layouts of university library website home pages and the influences of the locations of website objects and usage frequency towards the users’ retrieval tasks. There are 62 undergraduate or graduate students participate in this study. Drawing is used to reveal the users’ expectations for the home page layouts. Participants with different typicality of gaze behaviors are tested. Eye tracker is used to record the participants’ eye movements and their task performances. Statistical analyses are used to analyze the results. The results of the drawings show that users have mental models towards the layouts of university library website home pages. The results of the eye tracking experiment reveal the following conclusions: First, the locations of web objects on the website pages do affect the users’ gaze behaviors and their task performances. Second, the frequency of library website usage does not affect the users’ gaze behavior and task performance. Finally, a discussion is made according to research results and related advices are given to university library website home page design and future researches.