| Summary: | 碩士 === 國立臺灣師範大學 === 資訊工程學系 === 104 === As technology advances, people's habits have gradually changed. The face of rapid changes of today's information society technological flood, the advertising trend has been gradually influenced from the traditional paper-based advertising to electronic billboards advertising. In recent years, the rise of smartphones and NFC (near field communication) technologies has offered a more powerful new type electronic advertising approach.
This study attempts to combine TVs and set-top boxes as well as the dynamic NFC tags to establish a new type of electronic advertising system. This system allows users to watch the ads on TV, and then use the application in their smartphones to obtain complete information by tapping the dynamic NFC tag associated with the TV. In addition, the system provides a versatile dynamic advertising module including image, video, external URL, registration system, voting system, survey system. The system allows users to interact with the above mentioned system modules after using their smart phone to tap the dynamic NFC tag associated with the TV. So that users not only can get complete information from their smart phones but also can fill data and interact with various systems including registration, voting and survey systems while watching ads on TV. This study also presents versatile analytic functions that allows managers to manage ads playback features as well as tracking the users behaviors. Our innovated advertising scheme can extend the traditional push-style electronic advertising to a powerful interactive advertising system, which can be applied to smart campus and smart city applications.
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